Smithfield Foods
Good Food, Responsibly.
Overview
When it comes to Smithfield, pigs really do fly. The culinary sales team wanted a high-touch, high-impact way to blitz their territories, so the “Pork Paratroopers” mascot and a “drop in” plan was born. The sales team has been jetting across the country geared up with coolers filled with product samples, and bags of branded merchandise that are impossible to say no to.