Our Story.
 

Your Action-Inspiring Agency

HGX Creative was founded on the belief that promotional products aren’t standalone items, but part of a much larger—and ROI-boosting—marketing initiative. Tactile and eye-catching, they engage the senses and spark joy. When incorporated creatively into a marketing campaign, they are in the right place at the right time, matching a well-crafted message with a well-defined audience. HGX is the action-inspiring agency that bonds customers to your brand.
Our Origin Story - A Brand-first approach

BONDING CUSTOMERS TO BRANDS

A brand-first approach. 

The seeds for HGX were planted in 1998, when founder Debbie Nierman recognized the need for multifaceted campaigns that reflect the complexity of today’s businesses and the way we market them. She knew that offering quality products and services—on time and on budget—would save her clients’ time and make their jobs exponentially easier.

As the dotcom boom hit, she and her team set a new standard—naming companies and creating brand identities, designing sales kits and materials, building websites, and creating products that made our clients the talk of the business town.

But we weren’t done yet. As the world moved into a new phase of global commerce, HGX continued to evolve into an integrated creative agency. We developed a brand-first approach that connects businesses with their customers and helps them grow. We employed design thinking to how products can be used within the marketing mix. We created winning solutions to seemingly insurmountable marketing hurdles.

By focusing on an unwavering commitment to five pillars—quality, service, creativity, relationships, and results—we’ve successfully partnered with hundreds of clients. Through targeted messaging, innovative designs that speak to our clients’ individuality, and the development of clever custom promotional products, we’ve ushered in a more inspired brand experience.

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Better Brands, Deeper Relationships

We know you can simply type “creative agency” or “marketing agency” into a search bar and find dozens of specialty providers near you. But purchasing a service here and a product there leads to a fragmented brand identity—and a resulting loss of sales. HGX bridges the gap between a thoughtfully crafted, distinctive brand identity and the promotions that keep your brand top of mind for customers. We’re in it for the long game, and will support you as you build mind and market share, and grow your sales.

With HGX, your project isn’t a transaction; it’s a relationship. Let us help you save time, reach new audiences, engage existing ones, and shine like the rock star you are.
Better Brands, Deeper Relationships
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We remember the innocent lives lost and the courage of those who sacrificed everything to save others.

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Considering a custom branded shirt for your next promotion?
 
There’s a scientific reason for the difference in heat absorption between different colors. This occurs because of the varying degrees of light absorption, with darker colors absorbing more energy and converting it into heat, while lighter colors reflect most of the light and absorb less energy, thus staying cooler.
 
And what about color? For example, what makes red, red? The color of an object is determined by wavelengths of visible light that it reflects. For instance, a red shirt appears red because it reflects red light (wavelengths around 620-750 nm) and absorbs other wavelengths. Dark-colored shirts (like black) absorb a broader range of wavelengths across the visible spectrum. In contrast, light-colored shirts (like white) reflect most of the visible spectrum and absorb less.
 
Check out more fun facts Science Is Fun For Everyone
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