Our Story.

Your Action-Inspiring Agency

HGX Creative was founded on the belief that promotional products aren’t standalone items, but part of a much larger—and ROI-boosting—marketing initiative. Tactile and eye-catching, they engage the senses and spark joy. When incorporated creatively into a marketing campaign, they are in the right place at the right time, matching a well-crafted message with a well-defined audience. HGX is the action-inspiring agency that bonds customers to your brand.
Our Origin Story - A Brand-first approach


A brand-first approach. 

The seeds for HGX were planted in 1998, when founder Debbie Nierman recognized the need for multifaceted campaigns that reflect the complexity of today’s businesses and the way we market them. She knew that offering quality products and services—on time and on budget—would save her clients’ time and make their jobs exponentially easier.

As the dotcom boom hit, she and her team set a new standard—naming companies and creating brand identities, designing sales kits and materials, building websites, and creating products that made our clients the talk of the business town.

But we weren’t done yet. As the world moved into a new phase of global commerce, HGX continued to evolve into an integrated creative agency. We developed a brand-first approach that connects businesses with their customers and helps them grow. We employed design thinking to how products can be used within the marketing mix. We created winning solutions to seemingly insurmountable marketing hurdles.

By focusing on an unwavering commitment to five pillars—quality, service, creativity, relationships, and results—we’ve successfully partnered with hundreds of clients. Through targeted messaging, innovative designs that speak to our clients’ individuality, and the development of clever custom promotional products, we’ve ushered in a more inspired brand experience.

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Better Brands, Deeper Relationships

We know you can simply type “creative agency” or “marketing agency” into a search bar and find dozens of specialty providers near you. But purchasing a service here and a product there leads to a fragmented brand identity—and a resulting loss of sales. HGX bridges the gap between a thoughtfully crafted, distinctive brand identity and the promotions that keep your brand top of mind for customers. We’re in it for the long game, and will support you as you build mind and market share, and grow your sales.

With HGX, your project isn’t a transaction; it’s a relationship. Let us help you save time, reach new audiences, engage existing ones, and shine like the rock star you are.
Better Brands, Deeper Relationships
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Butter makes a lot of things better. But T-shirts? Yeah, for real.

Butterwash fabric softening process is applied post print. Makes ringspun feel like tri-blend, and tri-blend feel softer than you ever imagined. Contact us to learn more.

#buttermakesitbetter #justaddbutter #softtouch #customapparel
What a great year it’s been!
We hope you'll be wrapping up 2022 and ringing in 2023 by recharging your batteries and spending quality time with friends and loved ones. We'll be doing just that, too, as we close our office from Monday, December 23rd through Sunday, January 1st.

Please don't hesitate to reach out to us with any urgent needs during that time as we'll always have someone available. In the meantime, we're wishing you a wonderful end of year. Thanks for making it such a great one for us. We're looking forward to partnering with you in 2023.
Did you know that by investing in clean water alone, young children around the world can gain more than 413 million days of health? Today is World Water Day and admittedly, it’s a day that in years past we didn’t know existed. If you’re interested in learning about how a Fill it Forward promotion can work for your brand, while providing access to nutritious food, clean water, hygiene, sanitation, and education, please contact us.
Together we can make an impact on our planet and the people on it.
#HGX #WaterIsLife #cleanwater #FillitForward #WorldWaterDay