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National AIDS Fund

Brand Identity Update

Overview

Dedicated to generating leadership and resources to support effective community responses to the HIV/AIDS epidemic, NAF’s new brand identity and materials establish a consistent, prominent brand image to reduce AIDS donor confusion and position it as the “organization of choice”. Marketing and outreach materials reinforce NAF as a human organization that puts a local face on the national organization, crossing cultural, economic, age and ethnicity.

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Rebranding and Materials

Project Type:

Brand Development

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Logo Digital Display Materials Promotional Products

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Rebranding and Materials

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