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National AIDS Fund
Brand Identity Update
Overview
Dedicated to generating leadership and resources to support effective community responses to the HIV/AIDS epidemic, NAF’s new brand identity and materials establish a consistent, prominent brand image to reduce AIDS donor confusion and position it as the “organization of choice”. Marketing and outreach materials reinforce NAF as a human organization that puts a local face on the national organization, crossing cultural, economic, age and ethnicity.
Project Name:
Rebranding and Materials
Project Type:
Brand Development
Solutions:
Logo
Digital
Display Materials
Promotional Products
