Kitch'N Kids
Recipe Contest.
Overview
A three-part, kid-oriented promotion designed to increase sales of dairy products by encouraging kids and parents to participate in a recipe contest where they could win a $10,000 savings bond. The promotion spanned four supermarket chains and over 800 store locations throughout the Northeast. The campaign had two goals: to raise children’s awareness of the need to eat three servings of dairy a day and to boost dairy sales for sponsoring stores.