MA Assoc. of Dairy Farmers

Out of a Dairy Farm Fresh campaign, “A Splash of Mass in Every Glass” was born. It quickly grew to be an informal slogan that caught on amongst farmers and partners alike. To maximize its potential and protect its value, an official “slogo” (a slogan used as a logo) was created and trademarked. The slogo is actively used across all facets of marketing to educate and build awareness amongst consumers of the value of dairy, dairy farms, dairy cows, and the breadth of value-added dairy products Massachusetts dairy farmers produce.