When it Comes to Promoting Your Brand, Don’t be Memorable for the Wrong Reason
More than 82% of us remember the company and brand on a promotional product, but with cheap stuff flooding the market and so easy to access, your brand risks becoming memorable for the wrong reason.
Our new HGX Promo Products Showcase provides the team and the tools to put promotional products in their place – as part of a comprehensive, strategic marketing campaign. Our promotional products are often custom-designed and ‘built’ from scratch: embellished with hang tags, in customized packaging, inserts, etc., in ways to further fortify the brand and reinforce the campaign message.
The site is a dynamic, interactive work space designed to allow the creation of specialized, strategic promotional campaigns. Concepts are now being developed within the Presentations Module of the site. This area is where we work with our clients to develop new promotions and for our clients to use for in-house presentations with their decision making team or with their own clients. In addition, clients also have their own virtual Showroom.
The showroom is filled with things a client has ‘bought,’ items that have been custom tailored to fit their budget and their needs. The marketing materials in a client's showroom are all pre-approved, customized materials that can be viewed, modified and reordered at any time.”
The client-customized showroom is password protected, offering an interactive "customized store-style environment" that allows for viewing products and product detail within a client’s own showroom environment, requesting a sample or quote, and even placing an order on the spot.
Personalized client presentations are password protected, electronic product presentations used on an ongoing, project-by-project basis. They allow promotional products and campaign ideas to be developed by HGX Creative through the sales cycle and shared across clients’ departments on demand.
“In short, we’re personalized shoppers and the presentation tool is like a dressing room filled with clothes we handpicked and tailored for you to try on.” “It's where you shop.’”
Visitors also can browse an on-line catalog of quality products – from beach balls to backpacks – all selected by HGX from reputable companies that meet their QSS standards and have been selected as an HGX Approved Supplier. “Our promotional products are often custom-designed and ‘built’ from scratch: embellished with hang tags, in customized packaging, inserts, etc., in ways to further fortify the brand and reinforce the campaign message.”
“We understand it’s easy to Google ‘fanny packs’ and show up at your next show with your company’s name emblazoned on someone’s backside”. “The question is: do you really want that kind of name recognition?”
For more information, visit the HGX Promo Products Showcase
Contact us at 508-405-4506 to get your showroom today.