Cool to Care

In the last few years, marketing and media have been enjoying a very nice trend: It’s now cool to be good. It is undoubtedly important to have good products, be effective and have great customer service. However, what else has increased sales and popularity of brands? Good values. “Brands that build or enhance their image through their commitment to a cause tend to reach people in a deeper, more emotional way. That increases the consumer’s bond with the brand”, says Debbie Nierman from HGX Creative.


The famous bag by Whole Foods that reads “I used to be a plastic bottle” is, in truth, saying: “We are good doers — as you buy from us you are also helping the environment”. Moral Fibers, with their fashion from the developing world, and BucketFeet, the shoe company with a similar concept, are examples of companies that have been reaching popularity not only by having great looking products, but also by the good value behind their business.


In a society where karma promised to come back to bite us, the best is to remain safe and stick to some good and caring principles.

Thank you @houseofroulxtradingcards. As a collector, artist signed and limited edition variations mean so much to me and my overall collecting experience. I truly appreciate these. Many thanks to all the great artists whose work I am enjoying card by card. Special thanks to @viveros_brand - love your work!
🚀 GET AHEAD OF TRADESHOW SEASON 🚀 
Q1 and tradeshow season will be here before you know it. Now’s the time to think about how you want to show up. Whether you’re introducing new products, sharing big ideas, or building connections that matter, planning now can make all the difference.

Need some ideas? 🤔 Think about:
• Booth designs that stop people in their tracks.
• Giveaways that stick around long after the show.
• Pre-show outreach that gets people excited to visit you.
Let’s make sure you’re ready to stand out when the doors open in January.

CONNECT WITH US ABOUT TRADESHOWS 👉 hgxcreative.com/contact / 508-405-4506
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#TradeshowPlanning #EventMarketing #StandOutAtShows #ExhibitorLife #MarketingStrategy #BoothDesign #PromotionalGiveaways #Q12025 #HGX #hgxcreative
START 2025 WITH CONFIDENCE

The end of the year always moves fast, and before you know it, Q1 is here. That’s why taking a little time now to plan for your tradeshows, annual meetings, and sales kickoffs can make all the difference.

Here’s how to get ahead:

✔️ Memorable, custom-branded event merchandise that leaves a lasting impression
✔️ Marketing campaigns that drive real action from your audience
✔️ Tradeshow booths designed to stop traffic and spark conversations

Planning early isn’t just about avoiding stress—it’s about setting yourself up for results that matter. Let’s work together to make sure you’re ready to hit the ground running.

CONNECT WITH US 👉 hgxcreative.com/contact 🤙 508-405-4506
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#Start2025Strong #EventMarketing #BrandStrategy #TradeshowPlanning #Q12025
#CorporateEvents #MarketingThatWorks #BrandedMerchandise #CreativeCampaigns #HGX #HGXcreative