New “Mobile Milkshake” Product Hits the Market

HGX Creative was selected as Agency of Record to develop the Ready Shake™ brand elements for Archibald Frozen Desserts (AFD) located in West Palm Beach, Florida. AFD is a food service industry innovator and creator that has not only created novel and exceptional soft-serve products, it has established new standards for the dispensing of frozen desserts in the food service industry.

Materials created by HGX for the initial launch included the logo mark and flavor family, packaging, and point of sale displays and materials. The product will be sold in c-stores, universities, US military bases and future defined markets starting this month.

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