Kitch’N Kids Wins “Best Overall Mixed Media Campaign”
The International Dairy Foods Association (IDFA) announced the winners of the 2008 Achieving Excellence Awards at its SmartMarketing Conference in New Orleans, La. The annual awards honor the dairy industry’s top marketing, public relations and advertising efforts. Our 2007 Kitch’N Kids sales promotion campaign designed to promote the importance of dairy and increase sales of dairy products for participating brands and store partners won for “Best Overall Mixed Media Campaign”. The program was such a big success that we ran it again this year!