HGX Creative Receives American Graphic Design Award


Boston, MA – September 2006 – HGX Creative was awarded the American Graphic Design Award for excellence in communication and graphic design for a website they designed for Pennsylvania’s Redemption Cycles. The bi-annual award is sponsored by Adobe and judged by a panel of high-profile international judges looking for authentic design, high creativity and out-of-the-box thinking.

“This acknowledgement from the AGDA is a tremendous honor for our team in general and our senior graphic designer, Tony Cardentey, in particular,” says HGX CEO, Debbie Nierman. “It’s encouraging to know that there are organizations like Graphic Design USA that support authentic creative design in an industry that has its share of bargain basement vendors.”

Redemption Cycles, a motorcyclist’s haven for service and biker gear, wanted to increase awareness of their brand, location and services within their region. Knowing that many bike enthusiasts are also Web savvy, Redemption approached HGX Creative to design a site to establish their brand, define their services and provide their motorcycle clubs a place to connect online or encourage bikers in the tri-state area to stop by in person. The creation of the site is the most recent in a series of marketing materials designed and produced by HGX Creative for Redemption, following logo, stationery package, retail merchandise (T-shirts, hats, travel mugs, bags, custom gift cards and POS hangtags) and indoor and outdoor banners.

In the first six months the site was live, Redemption’s service appointments schedule doubled, retail store sales increased by 45% and “ride by” visitors – well, they keep dropping in to get a tune up or simply to say hi.


About HGX Creative:
Serving the east coast with locations in Boston and Fort Lauderdale, HGX Creative is proud to have clients ranging from small businesses to Fortune 500 companies. HGX is a recent recipient of the 2006 PPAI Bronze Award for Outstanding Use of Promotional Products in a Campaign, a 2006 American Graphic Design Award (Web site design) and the Load of Gold 2006 award for Best Web Site, Asociaciones.

About The American Graphic Design Awards:
The American Graphic Design Awards was founded in 2000 by design professional/educator Brandon McKay and graphic designers Kevin and Art Javid of San Diego, CA. Their mission is to provide the graphic and web design community with a legitimate and accessible design awards program and, more importantly, to educate graphic artists worldwide on the importance of upholding and practicing ethical design guidelines. The AGDA presents winter and summer contests as well as monthly contests for which entries are subject to stringent rules, guidelines and judging.

About Redemption Cycles:
Redemption Cycles got its start two years ago, when its owners – who have over 20 years in the business working for Harley Davidson in sales and service – opened their own shop to service bikers in the NJ, NY and PA area. The shop provides impeccable service and support for motorcycle enthusiasts.

Contact: Ceri Usmar
508-405-4506 (p); 508-405-4509 (f)
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