Food for Thought

Make that tasteful food gift work for you long after the treats disappear

“A moment on the lips, forever on the hips.”

That’s what they say about delicious, not-so-good-for-you foods, but the same can’t be said for food gifts baskets and other edible holiday promotions you’re considering for clients this year.

There’s usually nothing “forever” about food gifts. Once the edible goodies sent to promote your brand or product are eaten, the message is mentally tossed even before that chocolate-smeared napkin hits the office trash can. What a shame, too -- food gifts are the only items tapping into our sense of taste, one of the most powerful sensory experiences around.

What to do? Make sure the delivery is as memorable as the goods.

When combined with creative, branded packaging, food gifts can get your message across, because the package element has the longevity and staying power candy, fruit, wines, and other food and beverages don’t.

Lucky you. We’re in the business of making sure your message lasts, and that includes whether it comes with a finger-licking-good box of chocolates or a wine sampler.

Slapping a logo on a box or label won’t do, either. We work with you to pick just the right food gift – one that’s in keeping with your message and the hoped-for relationship with your recipients. The next step is ensuring that the presentation is just right, and makes a bigger impression than the calorie count.

There’s nothing worse than having your holiday gift take its place alongside the rum cakes-gone-wrong and the inedible treats your customers re-gift to weird Uncle Edgar. (Doesn’t matter if your logo’s on it – the old coot can’t see his hand in front of his face anyway.)

When it comes to food gifts, we’ll make sure you’re memorable for the right reasons this holiday season.[/vc_column_text][/vc_column][/vc_row]

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