Dimensional Direct Mail Can be Well Worth its Weight

 

Nothing against flat mail, it’s just that Pretty Hot and Tempting (PHAT) mail, also known as lumpy mail and dimensional mail, has much more going for it. It can simultaneously appeal to emotions, trigger intrigue and look official or important making it irresistible to open. We’re talking about dimensional mail that screams "pay attention to me!"

The use of promotional products as an incentive to respond generated four times as many responses as a sales letter alone (PPAI 2017). People are bombarded with all sorts of electronic messaging, ads and offers. Direct mail isn’t as cluttered and it’s the only strategy that doesn’t rely on an evolving computer-generated algorithm to get your message in front of your target market. The Data & Marketing Association data backs it up: Large envelopes have a response rate of nearly 50 percent higher than that of letter-sized envelopes. Add some bulk to that envelope or include something that squishes, jiggles and even jingles, and you’ve made it near to impossible to be ignored.

The DMA tested neuro-marketing research in direct mail and found that three things ring true:
  • Be bold. Humans have an attention span of 8 seconds. Marketing that cuts through the clutter with attention-getting graphics and copy are paramount to success.
  • Visuals rule. In fact, the brain processes visuals 60,000 times faster than the time it takes the brain to decode text. Selling your story with pictures and graphics is a must.
  • Keep it simple. Due to cognitive fluency, the brain craves ease and order. Direct mail that creates a simple decision path with limited copy and explanation always tests better.
But what if your budget doesn’t allow for a beefed up dimensional mail piece?

We’ve got a solution for that. Add a ride-along. A ride-along is a light-weight promotional piece that doesn’t require additional postage. It fits inside the envelope you’re already planning to use and won’t impact your mail cost. For short money you can add SWAG that reinforces your marketing message and keeps your brand in front of the recipient. Promotional items like car magnets, tech tattoos and cleaning cloths can give you a great bang for your buck without blowing your budget.

Because it’s not lumpy and it doesn’t jiggle or jingle, don’t forget to let the recipient know there’s something in it for them if they take the time to open your mail piece. Bright colored envelopes catch the eye especially when it’s printed with “FREE” and an eye-catching description of what they get if they open the envelope.  You’re already printing the envelope with an address so including your call to action in the same print color shouldn’t increase your costs.

While dimensional mail comes in many different forms, don’t forget to focus on five core attributes that we’ve found exponentially increase ROI.
  • Very targeted
  • Has a clear and compelling call to action
  • Has a “wow” factor
  • Is long lasting – customers will use it
  • Is consistent and integrated with your marketing campaign

For more information on direct mail campaigns contact us.  508-405-4506

Celebrating the Things That Connect Us
 
Today, we recognize President’s Day, a moment to reflect on the history that connects us all. It’s also a time to pause and remember the many things we share—family, friendship, community, and the everyday experiences that unite us as neighbors, colleagues, and friends. May this day serve as a reminder that we are bound not just by a common past, but by the values and connections that bring us together. 
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#PresidentsDay  #StrongerTogether #CelebratingConnections #AmericaStrong #hgxcreative
✨ What’s New? What’s Hot? ✨
Our curated promo merch picks for 2025 are here! Check out HGX’s New & Notable 25 for '25 and bonus Crazy Eight to find fresh inspiration for your next project, and a few laughs, too.
👉 Click the link in our bio to explore!

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#HGX #HGXCreative #BuildingBrands #PoweredbyPromotions #BrandBuilding #CreativeMarketing #PromotionalProducts #HGXNewAndNotable
SET YOUR SALES TEAM UP FOR SUCCESS

Sales kickoff meetings are more than just events—they’re an opportunity to energize your team and set the stage for the year ahead. With Q1 days away, it’s a good time to start thinking about what will leave an impact.

Consider these essentials for a memorable and impactful kickoff:

• Materials that bring focus and motivation.
• Giveaways they’ll actually use and appreciate.
• Presentations that get everyone on the same page and excited to move forward.

Let’s make it happen.

CONNECT WITH US ABOUT YOUR SALES MEETINGS 👉 hgxcreative.com/contact
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#SalesKickoff #MotivateYourTeam #SalesSuccess #MeetingPlanning #TeamAlignment
#DriveResults #SalesLeadership #Q12025 #HGX #hgxcreative
CHECK IT OUT 👉🏼 Hgxcreative.com/create-custom 🔥🔥🔥
When your brand initiatives demand something extraordinary, HGX creates custom products that turn heads. Whether it’s a marketing campaign, a standout event, or an unforgettable employee program, we deliver tailored solutions that stand out—because sometimes, only custom will do.

Ready to see what’s possible? Visit us at Hgxcreative.com/create-custom. 🚀
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#CustomByHGX #ThinkCustom #CreateCustom #UniqueByDesign #StandOutWithHGX #CustomMerchThatWorks
CREATE AN ANNUAL MEETING YOUR TEAM WON'T FORGET

Annual meetings are a chance to inspire, celebrate, and set the tone for a successful year. Whether it’s a company kickoff or a formal gathering, a little extra thought now can go a long way toward making it truly memorable.

Some things to consider:

• Branded materials that bring everyone together.
• Creative awards or gifts to recognize your team.
• Presentations that keep people engaged and inspired.

The holidays can be busy, but carving out time to plan now will pay off when your team walks away motivated and ready for 2025.

CONNECT WITH US ABOUT ANNUAL MEETINGS 👉 508-405-4506
hgxcreative.com/contact
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#AnnualMeetings #TeamInspiration #CompanyKickoff #BrandedExperience #TeamRecognition #2025Goals #EventPlanning #WorkplaceMotivation
Thank you @houseofroulxtradingcards. As a collector, artist signed and limited edition variations mean so much to me and my overall collecting experience. I truly appreciate these. Many thanks to all the great artists whose work I am enjoying card by card. Special thanks to @viveros_brand - love your work!