Cause Marketing: Maximizing the Power of Branded Merch  

Marketing campaigns that contribute to a greater cause are meeting customers increasing needs for meaningful connections with brands beyond transactions. They transcend traditional marketing objectives of driving sales and brand awareness by embodying a commitment to social responsibility.  

The Basecamp brand is near and dear to us. Several members of our team have family and/or friends who are either veterans or in active duty. Basecamp partners with the The Wounded Warrior Project (WWP), a nonprofit organization that honors and empowers wounded veterans, service members, and their families. A percentage of all Basecamp sales is donated each year to the WWP, with a minimum of $100,000 to support their mission to honor and empower wounded warriors. 

Click here to see the products. Click here to see the stats.
See below to watch the story.  

If you have a cause you support, or you don’t and wish you did, LET’S TALK. If you would like to see a sample, please contact us. We can help make it happen!