HGX Announces Mergers With Data Marketing Software Company VNS International

FOR IMMEDIATE RELEASE

Ft. Lauderdale, FL – October, 2004 – HGX Creative, a full-service design, marketing and promotions company, is proud to introduce their new ‘Power Alliance’ as two industry leaders get set to co-exhibit at an upcoming industry trade show. The merger represents the first offer of a one-stop option for Guest Relationship Management (GRM) Tools.

“In the world of leisure, it’s not enough to simply build a great entertainment or amusement destination and hope that the visitors will come,” says HGX President, Debbie Nierman. “Attracting customers, compelling them to spend and convincing them to come back requires concrete knowledge of who they are and a targeted message that tells them what they want to hear.”

Now, for the first time, these two crucial components of GRM — data and marketing — are being offered in one exciting package.

“In today’s competitive, technology-driven market, the most profitable and long-lasting relationships are those built on a combination of hard data and targeted promotions,” explained Benjamin J. Keeley, founder, CEO and president of VNS International, a provider of software and other business solutions for tracking and managing guests and visitors in a variety of entertainment and leisure settings.

The two companies — both leaders in their respective fields — plan to co-offer comprehensive programs that combine hard numbers with the more subjective business of marketing and promotions.

“It’s not enough to collect and analyze the data,” notes Nierman. “No matter how accurate and comprehensive your numbers, they are of little value without the right marketing and promotional programs. Then again, a program whose targeting isn’t ‘right on,’ probably isn’t worth doing. That’s why this alliance is so crucial to anyone in this industry looking to increase the value and longevity of each and every customer.”

The alliance provides the ability to identify guests and how they are spending their time and revenue, and then introduce appropriate and attractive ways to encourage them to continue their patronage, all the while elevating your image. This one-two punch of numbers and advertising has never before been approached or offered in such a way.

South Florida-based VNS International is a leader in enterprise software development and business support solutions that efficiently, accurately and profitably track the value of guests in the recreation, hospitality, family entertainment and marine industries. By focusing on hard data rather than on vague observations, VNS has successfully deployed the most comprehensive Guest Relationship Management (GRM) system in the marketplace.

HGX Creative is a leading marketing, design and promotions house. Serving the East Coast with locations in Boston and Fort Lauderdale, HGX Creative is proud to have clients ranging from small businesses to Fortune 500 companies.

Through a one-of-a-kind strategic alliance, VNS and HGX Creative assist clients in evaluating, planning and executing marketing and promotional solutions based on the specific and comprehensive data captured at the point of service (POS) and at various stages throughout the entire guest lifecycle.

VNS and HGX Creative will exhibit in Booth 1582 at the upcoming 2004 IAAPA (International Association of Amusement Parks & Attractions) Annual Convention and Tradeshow in Orlando.

Contact: Ceri Usmar
508-405-4506 (p); 508-405-4509 (f)
[email protected] (e)

Related Posts

SET YOUR SALES TEAM UP FOR SUCCESS Sales kickoff meetings are more than just events—they’re an opportunity to energize your team and set the stage for the year ahead. With Q1 days away, it’s a good time to start thinking about what will leave an impact. Consider these essentials for a memorable and impactful kickoff: • Materials that bring focus and motivation. • Giveaways they’ll actually use and appreciate. • Presentations that get everyone on the same page and excited to move forward. Let’s make it happen. CONNECT WITH US ABOUT YOUR SALES MEETINGS 👉 hgxcreative.com/contact . . . #SalesKickoff #MotivateYourTeam #SalesSuccess #MeetingPlanning #TeamAlignment #DriveResults #SalesLeadership #Q12025 #HGX #hgxcreative
0
0

SET YOUR SALES TEAM UP FOR SUCCESS Sales kickoff meetings are more than just events—they’re...

CHECK IT OUT 👉🏼 Hgxcreative.com/create-custom 🔥🔥🔥 When your brand initiatives demand something extraordinary, HGX creates custom products that turn heads. Whether it’s a marketing campaign, a standout event, or an unforgettable employee program, we deliver tailored solutions that stand out—because sometimes, only custom will do. Ready to see what’s possible? Visit us at Hgxcreative.com/create-custom. 🚀 . . . #CustomByHGX #ThinkCustom #CreateCustom #UniqueByDesign #StandOutWithHGX #CustomMerchThatWorks
0
0

CHECK IT OUT 👉🏼 Hgxcreative.com/create-custom 🔥🔥🔥 When your brand initiatives demand something extraordinary, HGX creates...

CREATE AN ANNUAL MEETING YOUR TEAM WON'T FORGET Annual meetings are a chance to inspire, celebrate, and set the tone for a successful year. Whether it’s a company kickoff or a formal gathering, a little extra thought now can go a long way toward making it truly memorable. Some things to consider: • Branded materials that bring everyone together. • Creative awards or gifts to recognize your team. • Presentations that keep people engaged and inspired. The holidays can be busy, but carving out time to plan now will pay off when your team walks away motivated and ready for 2025. CONNECT WITH US ABOUT ANNUAL MEETINGS 👉 508-405-4506 hgxcreative.com/contact . . . #AnnualMeetings #TeamInspiration #CompanyKickoff #BrandedExperience #TeamRecognition #2025Goals #EventPlanning #WorkplaceMotivation
1
0

CREATE AN ANNUAL MEETING YOUR TEAM WON'T FORGET Annual meetings are a chance to inspire,...

Thank you @houseofroulxtradingcards. As a collector, artist signed and limited edition variations mean so much to me and my overall collecting experience. I truly appreciate these. Many thanks to all the great artists whose work I am enjoying card by card. Special thanks to @viveros_brand - love your work!
2
0

Thank you @houseofroulxtradingcards. As a collector, artist signed and limited edition variations mean so much...

🚀 GET AHEAD OF TRADESHOW SEASON 🚀 Q1 and tradeshow season will be here before you know it. Now’s the time to think about how you want to show up. Whether you’re introducing new products, sharing big ideas, or building connections that matter, planning now can make all the difference. Need some ideas? 🤔 Think about: • Booth designs that stop people in their tracks. • Giveaways that stick around long after the show. • Pre-show outreach that gets people excited to visit you. Let’s make sure you’re ready to stand out when the doors open in January. CONNECT WITH US ABOUT TRADESHOWS 👉 hgxcreative.com/contact / 508-405-4506 . . . #TradeshowPlanning #EventMarketing #StandOutAtShows #ExhibitorLife #MarketingStrategy #BoothDesign #PromotionalGiveaways #Q12025 #HGX #hgxcreative
1
0

🚀 GET AHEAD OF TRADESHOW SEASON 🚀 Q1 and tradeshow season will be here before...

START 2025 WITH CONFIDENCE The end of the year always moves fast, and before you know it, Q1 is here. That’s why taking a little time now to plan for your tradeshows, annual meetings, and sales kickoffs can make all the difference. Here’s how to get ahead: ✔️ Memorable, custom-branded event merchandise that leaves a lasting impression ✔️ Marketing campaigns that drive real action from your audience ✔️ Tradeshow booths designed to stop traffic and spark conversations Planning early isn’t just about avoiding stress—it’s about setting yourself up for results that matter. Let’s work together to make sure you’re ready to hit the ground running. CONNECT WITH US 👉 hgxcreative.com/contact 🤙 508-405-4506 . . . #Start2025Strong #EventMarketing #BrandStrategy #TradeshowPlanning #Q12025 #CorporateEvents #MarketingThatWorks #BrandedMerchandise #CreativeCampaigns #HGX #HGXcreative
1
0

START 2025 WITH CONFIDENCE The end of the year always moves fast, and before you...
0
0
0
0

🎁 👇 🎁 👇 🎁 👇 🎁 👇 🎁 HGXMERCHSHOP.COM SEE SOMETHING Y👀 LIKE? SEND...