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HGX Creative Places in Leading International Awards Program – 2017 Communicator Awards

HGX Creative Places in Leading International Awards Program – 2017 Communicator Awards

Out of more than 6,000 submissions from all over the world, HGX Creative is named an Award of Distinction winner in the 2017 Communicator Awards® competition for its creative work for New England Dairy Promotion Board.

“We are always proud to be recognized for our creativity, and winning a Communicator Award of Distinction is an honor,” says Debbie Nierman, Founder and Chief Creative Officer at HGX Creative. We really enjoy the work we do with the New England Dairy & Food Council (NEDFC).  We’re fortunate to be part of such an important effort and to work so closely with a team of experts responsible for working with dairy brands, retailers, state government and farmers to create promotions, programs and events that promote their region’s high quality dairy products and help people better understand where their milk comes from. This award is a testament to what we do. The results NEDFC gets from the work we do is why we do it.”

The Communicator Awards is the leading international awards program recognizing big ideas in marketing and communications. Founded over two decades ago, The Communicator Awards receives over 6,000 entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world. The Communicator Awards honors work that transcends innovation and craft – work that made a lasting impact, providing an equal chance of winning to all entrants regardless of company or agency size and project budget.

Please visit communicatorawards.com


Athleisure

Athleisure Apparel: No Longer Just for the Gym

Fashion-forward workout gear has moved beyond the barbell, eluded the elliptical and transcended the treadmill – becoming a wardrobe staple for those who prefer casual comfort all day long.

The health and fitness craze that is sweeping the nation is apparent in the retail industry’s love of athleisure apparel. Athleisure is trending and will continue to grow and expand in 2017! It’s crossing over from the gym to everyday life. Athleisure clothing is predicted to become a fashion staple and go-to for not just the gym, but for the office as well, due to the many comfortable, sophisticated, fashion forward, and high quality level designs being offered. Trend experts are saying they expect athleisure to take over in 2017, and that it will be worn by everyone, especially women. Orange is expected to be the big color of 2017, as well as washed out and faded colors, as well as a return to neon. It’s the perfect mix of comfort, fashion and practicality, thus making it a hit for every setting and environment in one’s life. Athleisure is all the rage and in demand, so for your next incentive program, company store, sweeps & contest prizes or promotional giveaway, take a closer look at this hot and growing apparel category.