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E-newsletter readers

E-Newsletters are Regaining Popularity

With so many other ways to reach customers, many marketers and business owners wonder, is it still worth sending email? The short answer: Yes.

Although social media has been a dominant force in reaching audiences, e-newsletters are still gaining popularity due to the fact that users can look at the email at any time, giving it a longer “shelf life”.

There are several key factors to creating an email newsletter that people will actually read. Here are three.

Timing.

Tuesday’s have the highest open rate of 19.9% and click through rate of 4.55%. It’s also known to be the most popular day to send emails. Consider circumventing the masses. (Source: Getresponse)

The first hour matters most. The highest open rate will be an hour after your send time, so it is important to keep this consistent so it can be part of your audience’s routine.

Pick a time & stick with it.  Consider what your audience is doing at certain times of the day based on their demographic and what you know about their work/personal time. Are they commuting, just getting to work, or are you sending it on the weekend? Choose wisely.


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