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Cool to Care

Cool to Care

In the last few years, marketing and media have been enjoying a very nice trend: It’s now cool to be good. It is undoubtedly important to have good products, be effective and have great customer service. However, what else has increased sales and popularity of brands?

It’s a new era for outdoor media, too.

On October 17th,  Lamar Advertising Company took a shot at changing the outdoor ad business. Their proposal was to substitute current traditional billboards around the city for a fewer amount of a different kind: digital billboards that would display multiple ads. Lamar said the new billboards would also be available for usage by the city and…
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