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HGX Client profiling

Client Profiling: Top of the To-Do List

Understanding a client’s personality makes for a more productive process, no matter what the goals and expectations It’s all about us, isn’t it? We take endless quizzes and surveys, trying to figure out our ‘type’ – A or B personality, introvert/extrovert, hopeless romantic, cynic, do-it-yourselfer, whatever.  The same profiling can help streamline the planning process…
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Let the Games Begin!

How do promotions, sweeps, and contests drive sales, increase loyalty and make your brand a winner? HGX’s latest promo to benefit Special Olympics Massachusetts (SOMA) does all three. Try it for yourself! Play the game at www.somawin.com until April 1. This particular promo’s goal was not only to engage SOMA volunteers, fundraisers, athletes and their…
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Promos We Love For 2014

Check out our promo shopping list for 2014! HGX Creative is all about promotions, and promotions are all about the ‘wow’ factor. Any successful campaign, contest or sweeps has to offer the best giveaways to promote your brand, so we checked out the brightest, biggest, boldest and baddest promotional products at the recent New Products…
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Cause and Effect

Do you have the right “spokes-product” for your cause? Cause marketing is hot, and why not? A recent survey found that 8 out of 10 US consumers would consider switching brands to one associated with a good cause, and almost half said