HGX Creative > Articles by: admin

Posts By: admin

FAT vs Flat Mail

You’ve heard it before but it’s worthy of a regular reminder. If you’re doing direct mail marketing or considering working with us on a direct mail campaign in the near future, think FAT vs. FLAT. If it’s lumpy, bumpy, shakes, rattles or rolls your customers’ curiosity will get the best of them. Few people can resist opening an envelope that contains a free gift inside. …
Read More


HGX Selected as Creative Agency for National Aids Fund New Brand

FOR IMMEDIATE RELEASE

Boston, MA – November 7, 2007 – The National AIDS Fund (NAF) in Washington, D.C., the leading national AIDS organization with an expanding network of Community Partnerships that support over 350 grassroots HIV/AIDS organizations nationally, has signed Boston marketing agency, HGX Creative, to spearhead its branding and corporate marketing initiatives across three core areas: National, Community Partnerships and Individual Consumer Marketing. …
Read More


National Aids Fund Launches New Brand

The National Aids Fund brand “went live” just in time for the “Light to Unite” World Aids Day campaign to shine a light of hope on the HIV/Aids epidemic in the United States. HGX is honored to have been selected as Creative Agency for National AIDS Fund to spearhead its branding and corporate marketing initiatives across three core areas: National, Community Partnerships and Individual Consumer Marketing.


Kitch’N Kids is cookin’ up again!

This year, 3-A-Day of Dairy and partners Cabot, Dannon and Garelick Farms will be kicking off this kid-oriented promotion designed to increase sales of dairy products in participating stores in the North East. Last year’s promotion exceeded expectations and resulted in an increase in sales for all participating partners. For more information on Kitch’N Kids contact debbie@hgxinc.com.


La Chureca Web Site Named Honoree in 11th Annual Webby Awards

FOR IMMEDIATE RELEASE

Boston, MA – May 2007 – The Webby Awards, the leading international honor for web sites, has named La Chureca a 2006 Official Honoree for the Charitable Organizations/Non-Profit category in the 11th Annual Webby Awards. The site was produced by HGX Creative. Winners will be honored at The 10th Annual Webby Awards in New York City on June 12th.

Read More


HGX Creative Appointed Agency of Record for Nicaraguan Non-Profit, La Chureca

FOR IMMEDIATE RELEASE

Ft Lauderdale, FL – November 2006 – East coast marketing and promotions company HGX Creative has been selected by La Ciudad del Nino La Chureca (The City of the Children of the Garbage; www.lachureca.org) as their agency of record. Under the agreement, HGX will provide Pro Bono marketing services, including professional collateral and web design, strategic consulting, publicity support and other services as needed to assist with the completion, continuation and promotion of the community center being built in Managua, Nicaragua.

La Chureca’s project manager, Guillermo Castillo, selected the Ft. Lauderdale marketing and communications company for its U.S. location as well as its award-winning design and marketing expertise and ongoing support of the aid missions to Nicaragua’s most poverty-stricken children. “Once I’d seen the plight of these kids I couldn’t come home to my ‘lucky life’ in the U.S. and do nothing,” says Debbie Nierman, founder and CEO of HGX Creative. “I will definitely be returning to help, but in the meantime I’m honored to have the trust of this mission to publicize their efforts and help raise funds that will not just improve lives but save them.”


Read More


HGX Creative Receives American Graphic Design Award

FOR IMMEDIATE RELEASE

Boston, MA – September 2006 – HGX Creative was awarded the American Graphic Design Award for excellence in communication and graphic design for a website they designed for Pennsylvania’s Redemption Cycles. The bi-annual award is sponsored by Adobe and judged by a panel of high-profile international judges looking for authentic design, high creativity and out-of-the-box thinking.

“This acknowledgement from the AGDA is a tremendous honor for our team in general and our senior graphic designer, Tony Cardentey, in particular,” says HGX CEO, Debbie Nierman. “It’s encouraging to know that there are organizations like Graphic Design USA that support authentic creative design in an industry that has its share of bargain basement vendors.”


Read More


HGX Creative Appoints Art Director

FOR IMMEDIATE RELEASE

Boston, MA – July 2006 – HGX Creative, a full-service design, marketing and promotions company, has appointed Benedikt van Holt to the position of Art Director. Van Holt will lead every aspect of the design function, from concept through execution, as well as managing the output of the creative department.

“We are thrilled to have someone of Ben’s caliber as an integral member of the creative team,” says HGX President and CEO, Debbie Nierman “In addition to being an ultra-talented designer, Ben’s outstanding organizational and management skills are crucial to continued excellence in our design department.”


Read More