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Marketing the James Patterson Way

Written by Sherry Chiger

According to a recent article about best-selling novelist James Patterson in The New York Times Magazine, since 2006, one out of every 17 hardcover novels bought in the U.S. was written or co-written by Patterson. So regardless of what you think about his plots and prose, Patterson is a commercial success. If you view the article as a marketing lesson, here are the takeaways:…
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Ready Shake Marketing and Promotions

New “Mobile Milkshake” Product Hits the Market

HGX Creative was selected as Agency of Record to develop the Ready Shake™ brand elements for Archibald Frozen Desserts (AFD) located in West Palm Beach, Florida. AFD is a food service industry innovator and creator that has not only created novel and exceptional soft-serve products, it has established new standards for the dispensing of frozen desserts in the food service industry. …
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HGX Creative No Discounting Coupons

No Discounting Coupons

New study shows that the time-honored promotion remains a solid marketing tool in tough times.

Amid the worst recession in decades, we hardly need a survey to tell us that the majority of Americans are looking for bargains. But a recent study by Pitney Bowes turned up interesting findings about consumer attitudes toward promotions in the digital age….
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HGX Creative PPAI Award Winner

HGX Creative Honored For Excellence In Promotional Campaign

FOR IMMEDIATE RELEASE

Irving, Texas, (January 15, 2009) – HGX Creative (UPIC: Y5487Y) received a bronze Pyramid Award during the 51st annual PPAI Pyramid AwardsSM competition sponsored by Promotional Products Association International (PPAI). All winners were recognized during the annual awards presentation at The PPAI Expo 2009 at the Mandalay Bay Convention Center in Las Vegas.

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Online Company Stores

ONLINE COMPANY STORES – DO MORE WITH LESS FOR FREE
It may not seem like the best time to open an online company store in this economy, but wait! There’s more to a company store than you think – and it’s less effort than you’re already expending on promotional products and distribution. In fact, a company store offers easy ordering, efficient budgeting, effective brand management as well as empowering employee programs. …
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HGX Creative Arrobo Award Winner

HGX Creative Wins Arrobo De Oro (Load Of Gold) Award For Non-Profit Website

FOR IMMEDIATE RELEASE

Ft Lauderdale, FL – December 2006 – HGX Creative, a full-service marketing, design and promotions company, is the proud recipient of the Arroba de Oro award in the Asociaciones (Foundations) category for www.lachureca.org.

The prestigious award was accepted by Guillermo Castillo, administrator and co-founder of La Ciudad del Nino La Chureca, at a gala event on December 13, 2006. “It is with pleasure that I celebrate with the HGX Creative team who dedicated their time to design and construct a site that this contest has enabled many to visit and learn about the desperation of the children in Managua,” he said. …
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HGX Creative Honored for Excellence in Promotional Campaign

FOR IMMEDIATE RELEASE

Boston, Massachusetts – February 4, 2008 – Full-service marketing, design and promotions company, HGX Creative, received a Pyramid Award during the 50th annual PPAI Pyramid AwardsSM competition sponsored by Promotional Products Association International (PPAI). All winners were recognized during the annual awards presentation at The PPAI Expo 2008, January 16th at the Mandalay Bay Convention Center in Las Vegas.

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Kitch’N Kids Wins “Best Overall Mixed Media Campaign”

The International Dairy Foods Association (IDFA) announced the winners of the 2008 Achieving Excellence Awards at its SmartMarketing Conference in New Orleans, La. The annual awards honor the dairy industry’s top marketing, public relations and advertising efforts. Our 2007 Kitch’N Kids sales promotion campaign designed to promote the importance of dairy and increase sales of dairy products for participating brands and store partners won for “Best Overall Mixed Media Campaign”. The program was such a big success that we ran it again this year!