HGX Creative > About Us > Our Team

Our Team

Our Team.

The ever-so-talented people behind the projects.


Debbie Nierman

Debbie Nierman

Founder & CCO

Powered by: Pizza and birthday cake Word to the wise: Greatness is not a function of circumstance, but of choice and discipline.
When other girls my age were jumping rope and playing with Barbies, I spent my free time assisting my father with ad paste-up and overlays while listening to my grandfather chat up clients. As founders of Elgin Advertising, these two men created many memorable ad campaigns — and shaped my future as a marketing entrepreneur.

I was fresh out of college when I cold-called my way into my first job with a national promotional products company. I assisted a large team of Account Executives by helping them service their clients and build their business while I dreamt of building my own. A year later I made the first of several large leaps and went from a salaried Account Coordinator to a full-time commissioned Account Executive for a reputable Boston based promotional products company. I spent several years pitching and closing business that extended well beyond products and even by today’s standards would push the capabilities and limits of any good size promotional agency. But I longed to work on larger projects and spearhead multifaceted campaigns, and I had a vision for an agency that would bring promotional marketing to a whole new level.

In 1998 Atomic Marketing was founded. Armed with a Mac, a loyal group of clients and a dream I set out to make my mark amidst the technology boom and dotcom craze. New companies were being started by young, eager entrepreneurs with VC money to spend on building their brands at lightning speed, and Fortune 500 companies were desperate to rebrand and expand their offerings to stay competitive. Atomic was right in the thick of it, helping name companies, create brand identities, design sales kits and materials, build websites and get people to tradeshows and events to show off new products and services.  We were one of the first agencies to build websites using Macromedia Flash animation and to manage client projects through an extranet. My dream had taken form.

Fast forward a few years, feverishly fast growth and a market crash later and HGX Creative was born. Built on my integrated marketing model, I leveraged what I learned during the rise and fall of the dotcom craze and set a course for longevity.

HGX is now a renowned, integrated marketing and promotions agency that continues to evolve with the times. Today, there’s a lot more ground to cover to help our clients compete. Showcasing features and benefits takes a back seat to making lifestyle and emotional connections; crafting brand stories precedes developing visual identities; and our multi-media campaigns stretch far beyond print and web.

Our team is larger now too, and our capabilities much greater, but the core of what we stand for remains the same – an unwavering commitment to deliver on the highest levels of quality, service, creativity, relationships and results. These are the five pillars by which we measure our success and the goal that keeps us grounded.

I have been fortunate along the way to have the love and support of my family as well as a dedicated and fearlessly creative team and some of the best clients ever. It’s to them that I owe much of my success and an endless amount of gratitude and thanks.

Nancy Clopper

Nancy Clopper

Vice President

Gifted with dual left brain/right brain function, Nancy has the natural ability to manage intricate detail as well as the overall concepts needed to bring projects to life. A utility player with 18 years’ experience in sales and marketing, Nancy is driven to provide excellent service to all customers. Powered by: Kids and family Word to the wise: Lead by example.
Aaron Goldman

Aaron Goldman

CFO

Aaron’s five decades in financial management enable him to keep our fiscal health in check. From accounts to payroll, our cash flow resides safely in his hands. Powered by: Italian food Word to the wise: Be happy with what you have.
Christine Rosecrans

Christine Rosecrans

Creative Director

Christine can often be found tapping into her right and left brain at the same time. She is a keen strategic thinker with business savvy to match. Her passion is finding creative solutions that are thought-provoking, results-oriented and on strategy. From cosmetics to high tech, her experience is wide-ranging and includes print, interactive and TV. Give her a challenge and she’ll thank you. Powered by: A blank page Word to the wise: Don’t sweat the small stuff.
Jim Lynch

Jim Lynch

Graphic Artist/Photographer

Bringing 20 years of experience as a designer to bear in his photography, Jim is uniquely qualified to create the perfect shot that captures the desired mood or message. His patient focus (no pun intended), professionalism, and easy-going charm make the in-studio or location experience a real pleasure. Powered by: Double espresso with a large, dark roast chaser Word to the wise: Wear sunscreen.
Bryan Allan

Bryan Allan

Art Director

Bryan’s passion for consistency and intricate detail is always present. He brings extensive experience to the table in the consumer goods arena with projects ranging from packaging design, direct mail, ad campaigns, p.o.p., in-store collateral, signage as well as web design. Having worked in both sales and design, he is driven by making consumer connections. Powered by: Frank’s Red Hot, Languages Word to the wise: The world works in mysterious ways.
Elaine Michaels

Elaine Michaels

Office Manager

Elaine’s calm and caring personality combined with a lifetime of expertise in entrepreneurship, art and administration, contributes to our solid relationships with vendors and customers alike. Powered by: Coffee Word to the wise: At the end of the pig is the slaughterhouse.
Ceri Usmar

Ceri Usmar

Marketing Manager, Copywriter

Ceri is able to handle a cross-section of agency work due to her mix of marketing and management skills coupled with creative writing abilities. Her writing and organizational skills ensure the smooth running and on-time delivery of our projects. Powered by: Boost Word to the wise: Driven
Sharon Head

Sharon Head

Account Manager

Sharon’s expertise in program management, fulfillment, shipping and receiving together with proficient organization skills, ensures that our systems run like a well-oiled machine. Powered by: Family and her cat, Oreo Word to the wise: Go Red Sox!
Carmelle Druchniak

Carmelle Druchniak

PR & Communications Consultant

Thanks to her strong creative streak, impressive writing skills, and a never-say-die approach to any challenge, Carmelle manages to remain calm and focused no matter the calamity. An eternal optimist, she firmly believes a positive attitude can and usually does save the day – or at least make things more fun. Powered by: TaB Word to the wise: It is what it is — isn’t it?
David Biset

David Biset

Web Programmer

His real job title ranges from Application Developer to Front End Developer to Backend Programmer to Database Administrator to Project Manager in a wide variety of web sites and projects. David’s particularly interested in Ajax and similar “new” uses of technologies, and always interested in dynamic backend projects, especially if they are in a php/mySql environment. Powered by: Love for his work Word to the wise: Never leapfrog with a unicorn.