HGX Creative > About Us > Our Team

Our Team

Our Team.

The ever-so-talented people behind the projects.


DebbieBWPhoto

DEBBIE NIERMAN

President, Chief Creative Officer

Profile text.
Kinsei-Profile-Pic-B&W-

KINSEI EVE

Creative Muse

Powered by: Love, snacks, walks and belly rubs  Word to the wise: Don’t ask me to attend a meeting if you’re not serving food
When other girls her age were jumping rope and playing with Barbies, Debbie spent her free time after school assisting her father with ad paste-up and overlays while listening to her grandfather chat up clients. As founders of Elgin Advertising, the two men created many memorable ad campaigns — and one future marketing entrepreneur.

Years later, Debbie cold-called her way into her first job with a national promotional products company. She worked with small and large companies, helping them build their brands as she built hers, and in 1994, HyperGrafX was founded. Armed with a Mac and a few very loyal clients, she and her crew set out to make their mark amidst the technology boom and dotcom craze, creating brand identities, building web sites and sales collateral, and helping clients promote their companies.

Fast forward a few years and a company later, and HGX Creative was born, with the notion that, yes, Mr. Gekko, greed can be good.

Debbie has learned it’s fun to create things people will want to engage with, get, use, save, pass on or pass down. “No one enters a sweepstakes so that they can get on a mailing list,” she says. “They enter because they want the prize and they like the idea that they might win. People will stand in a long line at a tradeshow to get a giveaway they want, but won’t do that for a brochure. BUT, if you can get them to wait for the giveaway, you can also get that collateral in their hands. We find ways to do both, because we tap in to that incredibly powerful emotion – greed. We get people to ACT on their inner voice that says, ‘I love that, I want that, I have to have that, what do I need to do to get that?’”

Debbie continues to use the power of persuasion and the art of the deal, as her father and grandfather did before her, to help HGX clients close a sale, nurture a customer, sign on a new client, or acquire a donor.

That’s what all the marketing “stuff” is really all about, isn’t it?

Powered by: Pizza and birthday cake   Word to the wise: Greatness is not a function of circumstance, but of choice and discipline.

Nancy Clopper

Nancy Clopper

Vice President

Gifted with dual left brain/right brain function, Nancy has the natural ability to manage intricate detail as well as the overall concepts needed to bring projects to life. A utility player with 18 years’ experience in sales and marketing, Nancy is driven to provide excellent service to all customers. Powered by: Kids and family Word to the wise: Lead by example.
Aaron Goldman

Aaron Goldman

CFO

Aaron’s five decades in financial management enable him to keep our fiscal health in check. From accounts to payroll, our cash flow resides safely in his hands. Powered by: Italian food Word to the wise: Be happy with what you have.
Christine Rosecrans

Christine Rosecrans

Creative Director

Christine can often be found tapping into her right and left brain at the same time. She is a keen strategic thinker with business savvy to match. Her passion is finding creative solutions that are thought-provoking, results-oriented and on strategy. From cosmetics to high tech, her experience is wide-ranging and includes print, interactive and TV. Give her a challenge and she’ll thank you. Powered by: A blank page Word to the wise: Don’t sweat the small stuff.
Jim Lynch

Jim Lynch

Graphic Artist/Photographer

Bringing 20 years of experience as a designer to bear in his photography, Jim is uniquely qualified to create the perfect shot that captures the desired mood or message. His patient focus (no pun intended), professionalism, and easy-going charm make the in-studio or location experience a real pleasure. Powered by: Double espresso with a large, dark roast chaser Word to the wise: Wear sunscreen.
Bryan Allan

Bryan Allan

Art Director

Bryan’s passion for consistency and intricate detail is always present. He brings extensive experience to the table in the consumer goods arena with projects ranging from packaging design, direct mail, ad campaigns, p.o.p., in-store collateral, signage as well as web design. Having worked in both sales and design, he is driven by making consumer connections. Powered by: Frank’s Red Hot, Languages Word to the wise: The world works in mysterious ways.
Elaine Michaels

Elaine Michaels

Office Manager

Elaine’s calm and caring personality combined with a lifetime of expertise in entrepreneurship, art and administration, contributes to our solid relationships with vendors and customers alike. Powered by: Coffee Word to the wise: At the end of the pig is the slaughterhouse.
Ceri Usmar

Ceri Usmar

Marketing Manager, Copywriter

Ceri is able to handle a cross-section of agency work due to her mix of marketing and management skills coupled with creative writing abilities. Her writing and organizational skills ensure the smooth running and on-time delivery of our projects. Powered by: Boost Word to the wise: Driven
Sharon Head

Sharon Head

Account Manager

Sharon’s expertise in program management, fulfillment, shipping and receiving together with proficient organization skills, ensures that our systems run like a well-oiled machine. Powered by: Family and her cat, Oreo Word to the wise: Go Red Sox!
Carmelle Druchniak

Carmelle Druchniak

PR & Communications Consultant

Thanks to her strong creative streak, impressive writing skills, and a never-say-die approach to any challenge, Carmelle manages to remain calm and focused no matter the calamity. An eternal optimist, she firmly believes a positive attitude can and usually does save the day – or at least make things more fun. Powered by: TaB Word to the wise: It is what it is — isn’t it?
David Biset

David Biset

Web Programmer

His real job title ranges from Application Developer to Front End Developer to Backend Programmer to Database Administrator to Project Manager in a wide variety of web sites and projects. David’s particularly interested in Ajax and similar “new” uses of technologies, and always interested in dynamic backend projects, especially if they are in a php/mySql environment. Powered by: Love for his work Word to the wise: Never leapfrog with a unicorn.